Generative Engine Optimisation (GEO) Intern

Utrecht

This is Worldline.

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

The Opportunity

Join our 6-month internship programme as a Generative Engine Optimisation (GEO) Intern, where you'll work at the cutting edge of digital marketing and AI technology. This role focuses on the transition from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO), helping improve how our website content is discovered, interpreted, and referenced by Large Language Models (LLMs). You'll gain hands-on experience analysing content structure, experimenting with optimization techniques, and collaborating with cross-functional teams.

Day-to-Day Responsibilities​

During this internship you will be able to analyze and optimize our website so it is more findable, structured, and authoritative for both classical search engines and AI-based discovery platforms.

Your tasks will include:

• Analyse current website SEO and content structure from a GEO perspective to identify optimization opportunities
• Research and implement best practices for improving how LLMs index and reference web content 
• Optimize content structure, metadata, internal linking, and structured data for enhanced AI and search visibility
• Execute small-scale experiments to test the impact of optimization strategies on both traditional search engines and AI platforms
• Monitor performance metrics and translate insights into actionable recommendations for future improvements

Who Are We Looking For

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:

• Bachelor/Master's student in Marketing, Digital Business, Information Systems, or similar field with strong academic foundation
• Demonstrated interest in digital marketing, SEO principles, and emerging AI-driven technologies
• Hands-on mindset with practical affinity for marketing automation tools and website management platforms
• Strong analytical capabilities with excellent written and verbal communication skills in English
• Experience with SEO/analytics tools, Adobe platforms, or basic understanding of structured data markup would be advantageous

Perks & Benefits

At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:

• Be part of a company guided by a strong purpose to do good and recognized as top 1% of the most sustainable companies in all sectors worldwide.
• Work with inspiring colleagues and be empowered to learn, grow and accelerate your career.
• At Worldline our top priority is to engage, encourage and develop you to help you improve your potential. In fact, we have comprehensive training and development programs in place demonstrating our dedication to developing your career.

Shape the evolution.

We are pushing towards the next frontiers of payments technology, and we look for big thinkers to join our journey. People with passion, can-do attitude and a hunger to learn and grow. Here you’ll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. And with our empowering culture, strong technology and extensive training opportunities, we help you accelerate your career. Wherever you decide to go. Join our global team of over 18,000 innovators across 40+ countries, and shape a tomorrow that is yours to own.

Learn more about life at Worldline at jobs.worldline.com

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.