Bucharest
This is Worldline.
Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.
The Opportunity
We are looking for a strategic and data-driven ABM Campaign Specialist to join our marketing team. You will leverage Demandbase to identify high-intent accounts, orchestrate multi-channel campaigns, and partner closely with Sales to turn "cold accounts" into "closed-won" deals. If you love the intersection of technology, data, and revenue, this is your playground.
Day-to-Day Responsibilities
- Intent-Based Orchestration: Use Demandbase intent signals to identify accounts currently in-market. You’ll prioritize these accounts based on engagement scores and technographic data.
- Campaign Strategy & Execution: Design and lead end-to-end ABM campaigns (1:1, 1:Few, and 1:Many) that span LinkedIn, display advertising, email, and direct mail.
- Sales Enablement & Alignment: Act as the bridge between Marketing and Sales. You’ll provide Sales with "cheat sheets" on account intent and real-time alerts to help them open doors and win deals.
- Lead & Pipeline Generation: Own the numbers. Your primary goal is to generate high-quality SALs and drive pipeline velocity.
- Content Personalization: Collaborate with the content team to create bespoke assets—whitepapers, landing pages, and ads—tailored to specific accounts.
- Performance Analysis: Track and report on account penetration, engagement, and conversion rates. You’ll use these insights to constantly iterate and optimize your plays.
Who Are We Looking For
We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:
- 3+ years of experience in marketing and/or ABM related roles in B2B context.
- Proficiency with Salesforce/HubSpot and LinkedIn Campaign Manager.
- Ability to translate "intent data" into actionable marketing tactics.
- A "sales-first" attitude with the ability to build strong relationships with Account Executives.
- Knowledge of the financial industry, payment industry will be appreciated.
- Fluent English speaking and writing skills.
- Mastery of Demandbase will be a plus.
Perks & Benefits
At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:
- Hybrid Working Policy
- Gift vouchers on the occasion of Christmas/Easter Holidays
- Private medical services
- 21 vacation days/year
- Referral bonuses for new hires recommended by you
- WFH & Flexible Working Hours
- Full access to the “Learning” platform
Shape the evolution.
We are pushing towards the next frontiers of payments technology, and we look for big thinkers to join our journey. People with passion, can-do attitude and a hunger to learn and grow. Here you’ll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. And with our empowering culture, strong technology and extensive training opportunities, we help you accelerate your career. Wherever you decide to go. Join our global team of over 18,000 innovators across 40+ countries, and shape a tomorrow that is yours to own.
Learn more about life at Worldline at jobs.worldline.com
We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.
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