Vertical Marketing Manager

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Publish Date: Sep 15, 2021

Location: Amsterdam, Amsterdam, NL

Company: worldline

About Worldline
Worldline [Euronext: WLN] is the European leader in the payment and transactional services industry. With innovation at the core of its DNA, Worldline’s core offerings include pan-European and domestic Commercial Acquiring for physical or online businesses, secured payment transaction processing for banks and financial institutions, as well as transactional services in e-Ticketing and for local and central public agencies. Thanks to a presence in 30+ countries, Worldline is the payment partner of choice for merchants, banks, public transport operators, government agencies and industrial companies, delivering cutting-edge digital services. Worldline’s activities are organized around three axes: Merchant Services, Financial Services including equensWorldline and Mobility & e-Transactional Services. Worldline employs circa 12,000 people worldwide, with 2019 revenue of circa 5.3 billion euros. worldline.com


The Opportunity
At Worldline, our technology addresses persistent challenges of the payment world. We design and operate leading digital payment and transactional solutions that enable sustainable economic growth and reinforce trust and security in our societies. 


We have many hardworking and dedicated peers that would love for you to work with them. We are committed to continuous improvement. We are always looking for new and innovative ways to improve quality, reduce costs, build excellent solutions, and grow customer happiness. We would like to welcome an organized, innovative and process driven colleague to our team. 


You will work for Worldline’s Merchant Services Global Business Line. This is a major international player in end-to-end Commercial Acquiring, Multichannel Payment Acceptance and Payment Terminal solutions.  Merchant Services’ unique combination of payment, digital and transactional expertise allows merchants to boost sales and enhance the customer experience.


We cover the full retail value chain, online and in-store, through a complete approach, delivering a real digital journey for retailers and their customers and facilitating consumer engagement, via seamless services, on any device – with payment at the heart of the shopping experience.


The purpose of this role is to drive focused growth with our vertical solutions. Part product-marketing, part growth hacking, you’ll be a key player in our distributed team. We’ll rely on you to take our complex solutions, distill them to their core benefits, make them lovable and relevant for our audiences, and drive measurable growth through a program of launches and initiatives.



Your day-to-day responsibilities include: 


We’ll expect you to be able to build a set of recommendations for growth in our chosen verticals, based on a great understanding of our product and solution suite, and target audiences. You’ll identify which solutions we should focus on, and when, based on business cases and potential impact, as well as how we could bundle or position feature sets to drive more relevance and interest. 


Working closely with product management and our sales organization, you will develop value propositions and product messaging that sets our solutions apart from others in the market. To do this, you’ll need to collaborate closely with our product management organization, build on your existing knowledge of the payments industry, as well as doing your own competitor research. 


You’ll develop and maintain a roadmap of product go-to-markets, based on the commercial needs of the business and the expected delivery from our product and partner teams. Acting as a key link, you’ll translate the expectations in our business cases, into marketing targets for our teams to work with. You’ll then work with functional marketing and communications specialists to bring these to execution, leading and co-ordinating launches across teams and monitoring results.


Every good value proposition needs to be articulated in a way that’s clear and crisp for internal and external audiences. We’ll rely on you to build and maintain content that educates our sales teams and help our customers buy into our solution sets across our product suite. You’ll also be responsible for the maintenance of the content in our always-on channels (including web and other digital channels). For more complex pieces of production or larger scale campaigns, you’ll bring product knowledge to our teams and 3rd parties, working closely with product management to make sure we’re both convincing and engaging.




Skills we can’t do without: 
The ideal candidate will have a strong background in product marketing with a minimum of 8+ years’ experience mostly in the SaaS / technology / Fintech space, and has strengths in: 

  • Planning and business case development
  • Building clear and differentiated value propositions
  • Content creation (including writing and building presentations) 
  • Managing projects across teams and departments
  • Understanding how to track Marketing Return On Investment in an enterprise level organization
  • Working with Product Management (and understanding the differences between the product marketing and product management fields)



Skills we’d like: 

  • Must be fluent in English 
  • Must be comfortable presenting to internal and external audiences
  • Must be comfortable working in a fast-paced environment
  • Needs to be adaptable to work across cultures and geographies, both internally and externally
  • Good planning, scheduling, and analytical abilities



More reasons to join us:
In addition to joining a global leader in digital transformation, you can also expect an excellent range of benefits. These include: a rewarding salary, 29.5 days’ annual leave, an attractive pension scheme plus many more. 


What’s more, we really value Innovation, Cooperation, Excellence and Empowerment. These values are reflected on our daily work. This is the core of our organization. At Worldline our top priority is to engage, encourage and develop you to help you improve your potential. In fact, we have comprehensive training and development programs in place demonstrating our dedication to developing your career.


Our success comes from strong skills, new insights, diverse points of view and the energy of all women and men from Worldline. Not only do they represent the Heart and Face of our company, they are also key players in our success. We make leading our talents a major asset in the success of our business.


Worldline is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.

The 20 000 employees of Worldline are all different but share the same values. You can see it in the way we behave. We are curious and humble – we are learning every day, we keep things simple and everyone engaged. In our fast-moving industry, we are adaptable and life-long learners. Everyone demonstrates the same dedication to quality and efficiency. We have an entrepreneurial spirit and sense of service. Above all, we never turn our back on a challenge. These values nurture a dynamic and innovative team where everyone can develop and grow.

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