Global Brand Manager

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Publish Date: Jun 24, 2022

Location: Suresnes - 92, Ile-De-France, FR

Company: worldline




Worldline is the largest European player in payment services and the fourth largest player worldwide.


Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain and offers best-in-class payment services ranging from POS, online payments, omnichannel solutions to issuing & acquiring and digital banking to nearly one million merchants and 1,200 banks and financial institutions. With 20,000 employees and powered by the dedication of some of the brightest talents in the payments industry, Worldline is shaping new ways of paying, living and doing business.


Worldline is organized around 4 global business lines (GBL’s): Merchant Services (MS), Terminals, Solutions & Services (TSS), Financial Services (FS) and Mobility & E-transactional services (MTS)


The role sits in the TSS business line.





As a Global Branding Manager you are in charge with bringing branding management expertise to the organization by ensuring that the brand is managed consistently throughout all touchpoints.


  • Becoming the single point of expertise and reference on brand positioning for BIC
  • Driving branding thought leadership - telling the story of BIC’s brands – throughout the global organization rooted in strategic corporate objectives
  • Enhancing BIC’s brand perception and equity globally, by putting all the tracking and measuring tools in place
  • Immersing all stakeholders in the strategic imperative and value of global branding alignment throughout the value chain – ExComm, Brand Teams, Customers, Consumers and Media
  • Collaborating with Brand Portfolio Directors, Global Sustainability Director and Global Education Director to provide trailblazing global initiatives + expertise that fuel growth for BIC brand portfolios, with a specific focus on consumer centricity and innovation


Interaction :  


Management, Coordination, Communication, Work with others

  • Internal: Product team, regions, Sales teams and Regional Marketing leaders.
  • External: Communication agencies, partners.


Day-to-Day responsabilities


  • Provide brand positioning recommendations with validation grounded in consumer insight and micro and macro market trends as well as societal needs. Ensure implementation throughout the organization, on global and local initiatives.
  • Develop and implement brand books including the roles of sub-brands that drives global activation excellence , in collaboration with Brand Portfolio Directors
  • Own the Brand Center of Expertise in the organization by implementing the strategic vision, process support, methodology, testing plans and mechanisms and tracking process to align our brands to their positioning
  • Help define Global Creative Content that aligns with brand books globally and delivers on brand strategy and objectives by region
  • Provide Media Mix suggestions that amplify the brand positioning with relevant KPIs to measure successful campaigns
  • Develop new brands and cross segments synergies where they exist being mindful of brand positioning fit
  • Manage packaging guidelines leveraging best practices globally in the areas of environmentally smart offerings
  • Build, inspire and lead team of three brand leaders : Brand Manager, Designer (brand communications focus), Packaging Designerr
  • Contribute expertise to Leadership Team on the BIC Brand & Innovation Council
  • Build and nurture relationships with key cross functional partners including Global Portfolio Directors and their Teams, Market & Consumer Insight Teams, Communication Teams, Legal Experts and New Territories Expansion colleagues
  • Bring BIC brands to life in market through smart commercial insight and brand expertise connecting the dots across brands, portfolios, consumer and regions




  • You have a MBA and more than 10 years of global brand building experience
  • Excellent spoken and written English.


Skills : 


  • Strategic thinking and vision
  • Ability to work collaboratively across geographies to drive branding excellence
  • Strong interpersonal and communication skills with leaders on all levels both inside and outside the organization inspiring others through personal style and delivery
  • Track record in communication development driven by expertise in brand development and creation of brand purpose, mission + values.
  • Passion for consumer and marketplace fueled by an ability to create, articulate and execute a strategic vision
  • Creativity and out of the box thinking
  • Agility and grit that delivers results
  • Strong analytical and problem-solving skills
  • Global mindset and passion for growth


More reasons to join us !


You will work for a company that does everything possible to help you develop your potential and grow professionally (through personal development programs and training).

You will have access to a wide range of benefits including profit sharing, vacation bonuses and other interesting benefits offered by the Works council.


The 20 000 employees of Worldline are all different but share the same values. You can see it in the way we behave. We are curious and humble – we are learning every day, we keep things simple and everyone engaged. In our fast-moving industry, we are adaptable and life-long learners. Everyone demonstrates the same dedication to quality and efficiency. We have an entrepreneurial spirit and sense of service. Above all, we never turn our back on a challenge. These values nurture a dynamic and innovative team where everyone can develop and grow.

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