Go to Market Manager F/M

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Publish Date: Sep 15, 2021

Location: Paris - 75, Ile-De-France, FR

Company: worldline

About Worldline
Worldline [Euronext: WLN] is the European leader in the payment and transactional services industry. With innovation at the core of its DNA, Worldline’s core offerings include pan-European and domestic Commercial Acquiring for physical or online businesses, secured payment transaction processing for banks and financial institutions, as well as transactional services in e-Ticketing and for local and central public agencies. Thanks to a presence in 30+ countries, Worldline is the payment partner of choice for merchants, banks, public transport operators, government agencies and industrial companies, delivering cutting-edge digital services. Worldline’s activities are organized around three axes: Merchant Services, Financial Services including equensWorldline and Mobility & e-Transactional Services. Worldline employs circa 12,000 people worldwide, with 2019 revenue of circa 5.3 billion euros. worldline.com

The Opportunity

The purpose of the Go-To-Market team is to analyze and identify potential of the market to sell the existing products and define which segments are most relevant. This team works closely together with Campaign Management and Sales. They develop best practice strategies and insights of channel management, prices, market survey execution, sales pitches, etc. Their goal is to assure go-to-market ready messaging to boost revenues.



Your Responsibilities

  • You’ll monitor, identify and recommend revenue growth opportunities
  • You will work shoulder to shoulder with:
    • Sales to develop effective selling strategies
    • Pre-Sales for product technical related subjects
    • the Pricing team for local price settings
    • Campaign Management and Corporate Communications in the continuous refinement of all sales collateral and ensure this meets the needs of the sales channels Market Intelligence for a successful market analysis across all different products
    • Third parties for marketing related topics in function of sales boost
  • You develop value propositions and commercial messages for the Sales department
  • You’ll determine life cycle management strategy for strategic value propositions (e.g.: Packs)
  • You define and brief the Go-To-Market strategy with corresponding plan and value propositions, to Campaign Management, to let them organize tactical campaigns and/or initiatives to continuously drive customer satisfaction
  • You’ll provide ongoing measurement and tracking of all active initiatives and conduct relevant post-implementation reviews and corrective actions to establish effectiveness
  • You will drive customer retention and win-backs
  • You’ll determine and assure focused targeting of leads in function of defined revenue drivers
  • You develop new digital sales channels to support Sales
  • You are creative to invent new value propositions combining several products



Skills We’d Like You To Have

  • You have a Bachelor’s degree by preference in an Economic/Business field, or an equal level by experience
  • You are fluent in English and have a good level of French 
  • Strategic and digital marketing is ‘your thing’. You are creative and come up with innovative propositions and new strategies
  • You are a flawless communicator, presenter and networker
  • You have an analytical mindset with remarkable troubleshooting skills: you turn problems into opportunities
  • You’re self-starting: you’re able to work on own initiative, are able to manage a project autonomously and hands-on
  • You love to work in a dynamic team and are always eager to continue learning


The 20 000 employees of Worldline are all different but share the same values. You can see it in the way we behave. We are curious and humble – we are learning every day, we keep things simple and everyone engaged. In our fast-moving industry, we are adaptable and life-long learners. Everyone demonstrates the same dedication to quality and efficiency. We have an entrepreneurial spirit and sense of service. Above all, we never turn our back on a challenge. These values nurture a dynamic and innovative team where everyone can develop and grow.

Job Segment: Corporate Communications, Manager, Marketing Manager, Market Manager, Pre-Sales, Marketing, Management, Sales